Zotto's new single, "TARGET," is one of those arrows that fits the bill, smoothly cutting through the air and lodging itself in your ears. Zotto and the group aren't just looking for a quick hit but working to build a lasting presence. And with "TARGET," they've made a song that's more than prepared for the next level slot it into where it belongs.
The beat marches like it knows exactly where it's headed. The vocals sail atop it with precision, each word a carefully placed piece on a chessboard three moves in advance. It's evident that "TARGET" is the kind that says Zotto and company are not here to play small ball. Yet the most impressive thing about this record may be its intent. You can hear it in every bar, snare slap, and finely honed hook: This song is made for getting higher. It's constructed not only to compete with but win out in the battle for the ears of the world's masses, the kind of track that could easily feel at home on a late-night drive or headlining a playlist curated by the sound I'm sure of millions.
"TARGET" drives with a smooth, high-gloss production that's both of the moment and classic. There's such a sleekness to the album that there's no denying it no need to try to resist. Zotto's delivery straddles the line between chilled-out swagger and laser focus, and the track brims with unflappable energy that stands out from the pack. Instead, it pulses in with a refrained intensity, making you sit forward, even as you hit repeat without meaning. So, whether you're curating your next mood-drenched playlist or searching for the next breakout hit, you'll want to keep your ears open for Zotto.
0 Comments