The Atlanta rapper, Gunna, celebrated for his smooth flows and swaggy style, made headlines this week with a different type of drop hydration. Gunna is now the owner of Flerish, a performance-based hydration brand. The move is a bold one in the health and wellness lane and pairs perfectly with the artist's recently overhauled lifestyle.
"Not at all," Gunna said in a statement. "Flerish is unique and it works, it's clean, and it's a part of my daily regimen. I'm excited to be joining them, and I'm ready to see what's next."
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Flerish, co-founded by Avery Johnson, Jr. and Nick Nevins, emerged quietly in late 2024 with a single mission: to change the way people hydrate, with no artificial junk or filler. These are just clean ingredients that fuel performance and sync with the body. As wellness trends skyrocket and the clean beverage market flourishes, Flerish has arrived at the perfect time. And now, with a Gunna-approved voice behind the brand, the message has only gotten louder.
As a partnership, co-ownership is more than it sounds, but indicative of something larger: Gunna's evolution from a rap heavyweight to a wellness-minded entrepreneur. He was once as famous for his high-flying lifestyle as he was for his athletic achievements, and he has now turned a new leaf, both physically and mentally, and soon enough, professionally.
"Right now I'm in the middle of a thought," Gunna said. "There's no off switch. I wanted something that naturally supports me and keeps me balanced, and that's exactly what Flerish does."
The rapper's evolution has played out for all to see, from time spent back in the studio to his sharper look and promise to stay disciplined. Via Flerish, he's not promoting a product, but he's buying into a lifestyle and helping construct a brand from the inside.
Gunna's participation will be hands-on, working closely with Johnson and Nevins to shape Flerish's voice and direction. He's bringing his unique perspective to culture and an undeniable cool factor to everything from creative concepts to marketing strategies that shape the brand's next chapter.
Ideal for those who are passionate about their dietary choices and nutrition, the health-conscious will now see Flerish making an impact on the market with its focus on clean hydration and performance gains. Now, with one of Georgia's finest rising rappers in the mix, the brand's reach is poised to expand even further, particularly among a younger generation of fans who consider him more than just a rapper, a symbol of growth and evolution.
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