Rick Ross is an empire built on much more than music, and now he's expanding his real estate to include dentistry. The Boss has teamed up with world-famous celebrity dentist Dr. Mario Montoya to launch the first U.S. location of Smiles by Mario Montoya in Sandy Springs, Georgia.
Dr. Montoya is known for crafting zero-prep, million-dollar smiles without shaving down teeth, a process that has attracted countless stars to her practice. A-listers Nicki Minaj, French Montana, Moneybagg Yo, Ari Fletcher, and Erica Mena have all made the pilgrimage to Colombia to get his signature porcelain veneers. But thanks to Rick Ross, those needing a smile upgrade won't have to book an international flight; now, they can get the same high-quality dental service right in Atlanta.
"Anyone who couldn't get to Colombia can now go to Atlanta for that billion-dollar smile," Rick Ross told AllHipHop. com. "I've been asked from all around the world where I got my smile from, so naturally, it's only right to partner with my confidant, Dr. Montoya, for the first U.S. location. And remember it starts with your smile, when you walk in, at meetings, the bank, when you see your family. So just smile and invest into that."
Similar invite-only ribbon-cutting ceremonies have been appropriately over-the-top. This was no exception, with a guest list that included everybody from Roscoe Dash to viral dance partners Ayo & Teo to Matt Hardeman and Makensy Manbeck of Big Brother fame. Guests looked inside the clinic's cutting-edge dental technology and ultra-modern treatment rooms, effortlessly marrying high-end luxury with innovation.
Dr. Montoya, who has dedicated years to mastering the craft of show-stealing smiles, described the expansion into Atlanta as a labor of love. "We are coming to this beautiful country (that has high standards in dentistry) that also has the best cosmetic dentistry in the world and the biggest transformation of our patients' lives," Montoya said. "Your smile, your power. With Your Billion Dollar Smile by Mario Montoya, your life will shine like a rock star.
Dr. Vanessa Villalobos, the CEO at the new Atlanta location, will preside over the Atlanta team and continue Montoya's legacy of precision and artistry. "What we're bringing to the U.S. is truly revolutionary in terms of the brand and the culture," Villalobos said. "I am ecstatic to help run this office under a high standard of dental care, but also an unshakable patient experience, courtesy of Dr. Mario Montoya, whose lead I can not be more proud to follow.
In continuing this recent trend, Rick Ross has repeatedly shown how much of a mogul he is. The Boss knows how to put money into winning moves, whether music, real estate, Wingstop franchises, or now, luxury dental care. And if his triumph is any indication, Smiles by Mario Montoya should become the go-to clinic for anyone ready to take their smile to the superstar level.
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