Back with a rockin', tongue-in-cheek take on human life, Zachary Mason's new single, "I Wish Humans Were Made In A Factory…" is a single that will hammer its hook deep into your psyche, pulling it for the ride 90s style and questioning: Would it be better if humans were mass-produced instead of all this business of birth?
Mason serves up his eighth single (and thirteenth, if counting overall releases) with a wink and a smirk, drawing from rock and indie influences while remaining a little experimental. It's an infectious song that doesn't take itself too seriously but somehow forces you to think.
With Little Big Town's John Thomasson's bass assist, the song's punchy instrumentation, infectious vocal maneuvers, and vibrant energy carry a whiff of alternative rock's heyday. So Mason balances pointed wit with a solid groove, making this an easy listen while keeping things moving.
Lyric-wise, the song plays on universal touch points of human involvement, such as the quirks, the conflict, and the unavoidable misunderstandings that come with being a child of nature rather than machinery. Wouldn't it be less troublesome if we all came pre-programmed, fully functioning, defect-free off the line? Maybe. But then again, what fun is that?
"I Wish Humans Were Made In A Factory..." solidifies Mason's position as an artist who is unafraid to muck about with ideas, challenge perspectives, and, most importantly, ensure that his audience has a good time while he's at it. Whether it's the nostalgic rock vibe that pulls you in or the clever lyrical premise, his track gets stuck in your head. So fasten your seatbelt, hit play, and let Mason drive you through his world where assembly-line perfection is still open to interpretation and rock 'n' roll is king.
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