Jack Horton’s new single, “Set Me Free,” was released as the first chapter of his upcoming EP, which is being released track by track in a waterfall fashion. “Set Me Free” is only the first chapter of a more extended narrative, unfolding one track at a time. This is the type of well-considered rollout that not only builds hype but connection. Jack Horton’s not just letting you in on a song; he’s letting them in on a journey.
Jack Horton is a singer-songwriter skilled at balancing emotional heft with melodic heft. “Set Me Free” is his signature, a potent meeting of nakedness and top-shelf hooks. It is the sort of track that throws you over the shoulder, takes you for a ride, and drops you off somewhere more honest than where it found you. Horton is making room for himself in an overcrowded music space, one lyric at a time. With this first single, he’s seen that he’s not just another voice in the mix but one you’ll want to hear again.
The production is crisp but not too polished, leaving enough space for Jack’s voice and lyrics to breathe. It has that timeless driving, windows-down energy while getting deep into the heart. Beneath the music lies a surprisingly humble ambition. He’s not after the headlines for the headlines’ sake, but he’s pursuing the right partnership and fit.
And there’s something beautifully unfiltered in Jack’s delivery there. He doesn’t write about feelings but feels them in real-time. “Set Me Free” thrums with the urgency of somebody bottling something up for too long. And when does that hook land? It sticks. He aims to find the correct record label to set him loose in the world and help him take control of strategy, sync, and promotion so he can continue doing what he does best and what we all need more: writing songs that matter.
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