Drake gave a secret video message with everyone in the University of Akron's auditorium clutching their mouths. When the closing credits rolled on Kai Cenat's Streamer University, the 6 God himself brightened the big screen to offer his regards for the new wave of digital contributors and a massive salute to Cenat's groundbreaking impact.
"For us to be able to put this amazing academic event together to get you all together in one place like this, this has never happened before," Drake started as his famous voice echoed through the room. "That's amazing, and I want each of you to show the most love you can to your dean and only Kai Cenat.
As the crowd whooped, realizing who was addressing it after Cenat teased a mystery guest who had reportedly been watching the whole time, the room erupted in cheers. That guest, it turns out, was none other than a music legend who believes that there's something profoundly transformative at play in the world of streaming.
"I think streaming is the ideal job," Drake said earnestly. My theory is that the people who came to this show and are sitting here watching this video are the next wave in media.
It was the thrilling final act of Streamer University, a boot camp held from May 24 through May 26 by Twitch's golden boy and the face of a new wave in digital entertainment, Kai Cenat. It wasn't just a meet-up; in other words, it was a full-blown creator academy. Workshops on content creation, monetization, and building a dedicated digital following were led by internet heavyweights like Duke Dennis, DDG, ImDontai, and Cookingwithkya, as well as with Cenat's AMP (Any Means Possible) crew.
The news comes two weeks after Cenat revealed that he's working behind the camera for "SOMEBODY LOVES ME," a cut from the new joint project by Drake and PARTYNEXTDOOR, $ome $exy $ongs 4 U. And, true to the collaborative nature of We The Best Films, he's inviting up-and-coming directors to join the mix. On Sunday, during a livestream, a competition was announced for aspiring visionaries to enter 30- to 60-second video treatments. The 20 finalists receive $15,000 apiece to help develop their ideas.
"You'll also get to participate," Cenat told his viewers. Anyone who loves to direct, anyone who loves to make s### up, show us what you got."
With Drake's co-sign, and Cenat's growing sway, Streamer University proved that the divide between the digital sphere and the mainstream isn't just a fuzzily prosecuted continuum but is being redefined entirely.
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