In a week filled with Drake drama and curveballs, one good thing couldn’t happen: Kai Cenat’s fabled livestream conversation with the 6 God himself. What was meant to be an extra dose of thrill accompanying the “OVO Takeover” instead became a trial for fans who were left waiting.
The high-profile stream was set to deliver some bomb drops and pretty killer rewards. Drake and Kai were prepared to unveil the 20 winners of the “Somebody Loves Me” music video contest - a grassroots campaign that paid each winner $15,000 to help them reenact a piece of the music video. You’ll rarely find a guest lineup like Drake and PARTYNEXTDOOR on the same track, so the level of anticipation was already at a fever pitch, and social media was buzzing.
But after Wednesday passed without a sign of the band, devotees were hit by delay number one. The event was rescheduled for Thursday, June 12, because the staff wanted to take more time to seriously consider the flood of entries. While mildly deflating, most of that watching were glad to wait one extra day for what is being hyped as a historic day in music and live stream culture.
Only hours before the rescheduled broadcast, Kai Cenat posted to his Instagram Stories with some not-so-great news: another postponement. This time, he explained that the extra time would be used to iron out video treatments and the creative road maps for how the winning segments would be made.
“I know y’all were waiting,” Cenat said in an ebullient but apologetic way. “We’re just going through and making sure everything is perfect. We got to make sure it’s done right.”
Understandable? Sure. But fans were there. Many of them had rearranged schedules and set reminders, and they were visibly bummed. The comments on every platform were a blend of confusion, disappointment, and many memes.
For now, no new date has been set for the rescheduled stream, and the internet is left hanging. Delaying creative projects is not exactly unprecedented (especially when you are trying to produce something as ambitious as a crowdsourced, multi-part music video featuring a global superstar), but it’s also clear that expectations for this stream were sky-high from the very beginning.
But despite the disappointment, there’s still a hopeful feeling in the air. Drake fans, Kai’s loyal Twitch community members, and other creatives who have participated in the challenge hope the delay will make the final result worth waiting for. After all, $15,000 per creator is no small investment, and the partnership between one of the planet’s most streamed artists and one of live streaming’s leading personalities is sure to shake things up whenever it drops, anyway.
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