Just when you thought the Fyre Festival fire had died down for good, the embers are burning anew this time on a small island in Honduras. Just weeks after the plug was pulled on their ambitious and eyebrow-raising 2025 comeback festival in Mexico, the beleaguered organizers of the infamous Fyre brand are changing tacks fast with a new venture: Fyre Coral View. The weeklong “boutique” retreat will touchdown Sept. 3–10, 2025 at Utila’s Coral View Beach Resort, a scenic spot in the Bay Islands.
Now, the same people who turned the word “back in 2017 into an international punch line are back again with another" "intimate, off-the-grid adventure” for “adventurers, creators and the curious.”
Rather than mega-stages and influencer-filled villas, Fyre Coral View offers beachfront rooms, chef-cooked breakfasts, snorkeling, ATV rides and bonfires under the stars. It’s a long way from luxury glamping and private jets, and that’s what it’s meant to be.
“The FYRE Coral View Pop-Up is not FYRE Festival 2,” the website adds. “It’s FYRE as it began, FYRE as it persisted in the universe, and FYRE who was extinguished so the chaos could begin.” A bold statement coming from a brand whose name is so seared into pop culture as the ultimate cautionary tale.
This latest pivot came after plans for the 2025 Fyre Fest 2 in Mexico whimpered out behind the scenes along with $7,999 ticket packages in the wake of reports that authorities in Cancun said nobody had guaranteed them the festival.
They said the inspiration for Coral View struck organizers out of the blue. Amid rumors bouncing around the internet that the Fyre brand was for sale, an invitation materialized from Utila: resurrect that name that had burned so brightly and chaotically. “They agreed,” the announcement said, with an optimistic nod to redemption.
The messaging now skews heavily toward storytelling over spectacle. “We’re not chasing luxury but chasing stories,” the statement says. It’s an effort to change the story of Fyre from one of excessive opulence and spectacular failure to one of curiosity and resourcefulness.
But you can’t ignore the fire trail in this team’s wake. Billy McFarland orchestrated the 2017 Fyre Festival in the Bahamas disaster, which stranded guests with soggy tents, sad cheese sandwiches, and no artists to be seen. McFarland served time in prison for wire fraud, was released in 2022, and earlier this year said he was done with the brand.
And yet, somehow, the Fyre name will not go away. Whether it’s memories, the spectacle of second comings, or the voyeuristic pleasure of witnessing history attempt to reoccur, Fyre Coral View is burning through news cycles all over again.
Honduras could be your next stop f you’re adventurous, curious, and just slightly skeptical, Well, OK, maybe you should bring your snacks.
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