Snoop Dogg has always had a knack for surprises, from laying down chart-topping verses to rolling into business ventures with his signature swagger. But his latest plan? A burger truck at Celtic Park in Glasgow. The Doggfather is trading the mic for the spatula, bringing in culinary firebrand Gordon Ramsay to help him flame it up.
In a recent chat with The Sunday Mail, Snoop revealed his vision: a pop-up burger joint parked at the heart of Celtic FC's stomping ground. "I would love to bring a pop-up burger to a sports stadium to show fans that stadium food can be good," he said. And if anyone can turn stadium food into a gourmet experience, it's Snoop with a bit of spice and a lot of soul.
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Snoop has made no secret of his support for the Scottish Premiership club over the years, and this food venture is his way of giving back with extra cheese and maple-cured bacon.
"It's got to be Celtic Park, man," Snoop insisted. "The secret to a good burger is the love in the preparation. The ground beef has got to be mixed with some secret spices, then add a good quality cheese and some maple-cured bacon."
And in true Snoop style, he's not phoning it in. The West Coast legend says he'll be behind the grill to ensure every burger is cooked right. "The Celtic fans are gonna love it, and to ensure they are just right, Snoop will serve them himself."
For this culinary mission, Snoop is drawing inspiration from fellow celebrities and football club investors Ryan Reynolds and Rob McElhenney. Watching them transform, Wrexham FC lit a fire under him, but he brought the flavor instead of buying the team.
Snoop won't be pulling a fast one on the fans across town. He didn't hold back when asked about setting up shop at Rangers' stadium. "Am I going to bring my burgers to Rangers as well? Nah, I think we will give that a miss," he said with a grin.
The burger truck marks another chapter in Snoop's ever-growing empire, which includes cannabis, wine, and even breakfast cereals. This venture hits differently, but it is personal, tasty, and served up with pride.
There's no official launch date yet, but knowing Snoop's energy and enthusiasm, it won't be long before that grills grill sizzling outside Celtic Park. Fans won't just be showing up for the match but lining up for a bite of the Dogg's love-loaded burgers.
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