Rusty Reid, the American indie-folk-pop-country-rock storyteller who became a rock frontman, is showcasing another side of his music with "Attitude Change," a highlight from his fourth LP, "The Unreasonables." A Texan transplanted to the Pacific Northwest, Reid puts away the political and philosophical considerations for which he's known and has instead taken out a pair of knife scarred boots and slipped them on with glee.
"Attitude Change" struts with a pop-rock cool that feels part timeless, part urgent. Guitars strike and snap with voltage, Reid's elastic voices carry a sly, knowing edge as if he were grinning through every lyric. There's a pulse here that you can't resist, a hook that lingers long after the song drops off, and an overall vibe that embodies rock and roll's most elemental appeal, fun, fire, and attitude.
Reid shows that he's not one to hesitate in changing lanes. Where his previous catalog could at times prompt listeners to think, this project encourages them to feel with every fiber of their being and get out on the dance floor. "Attitude Change" is not only a track title, it also doubles as a mission statement. Rusty Reid and company are letting us know he can shake the dust off of tradition, yet give music a good, hard smack while making it free to sing! "Attitude Change" is Rusty Reid showing off his rock side and sounding like he's having one hell of a good time doing so.
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