J’mall tackles themes of identity and self-determination with his new single, “Unattainable.” The song is about the conflict between your purpose and society's pressure to conform, especially the need to compare your life to others for validation. It explores the calm social pressures of the modern world that influence choices and our sense of self-worth in everyday life, encouraging reflection and a clear sense of purpose.

This song is about the idea that trying to live up to someone else’s idea of success is ultimately unobtainable and that those pursuits can feel empty even when they’re achieved. It gently pushes the listener to rethink what they believe success looks like in their life as they move inwardly with intention.

"Unattainable" makes life a personal responsibility where being true to yourself and your destiny is to create meaning rather than to try to fulfill somebody else’s destiny. It acts as a meditative reflection on independence, hinting at a shift from external validation to a more complete sense of self-definition in the end.

Connect with J'mall on Instagram