Proklaim is back with a vengeance, and on his lightning charged new single “LOVE LAVIDA,” he literally rewrites the rule book on rap. A shape-shifting work of art, this track serves up an infectious international beat in an electrifying blend of hip-hop, reggaeton and Afro-pop influences. Kicking off with a bang, “LOVE LAVIDA” showcases Proklaim’s refusal to be limited by genrelines from the very start.
Once he heard that reggaeton rhythm online, Proklaim was determined to make the kind of track you wouldn’t expect. Rare and stitched together at Pen Pushaz Studios and fastidiously mixed by Wojtek Majewski at Audio Art Namibia, the track has a polished yet ragged energy that evokes its cross-cultural reach. The result? It’s a cut which taps into the Caribbean’s sun-soaked grooves, Latino fire and West Africa’s sticking rhythms – all given Proklaim’s trademark lyrical delivery.
"LOVE LAVIDA" is a rallying cry to live life passionately and dynamically with an open heart. Proklaim’s ability to seamlessly integrate thought-provoking rap into an upbeat dance track highlights his versatility as an artist. This is a full-blown sound revolution.
From the enthnic groove of "RECYCLE YOUR BLUES" infected by James Brown to the infectious "LOVE LAVIDA," Proklaim shows that he is an artist who isn't afraid to be innovative, interesting and changing the face of hip-hop into what can be across the world's canvas.
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