The Hogstad Brothers have dropped their newest single, "Worth It," alongside a mind-bending music video, giving blissful pigeon pairers a new anthem just as quirky as it is relatable. A dreamy, woozy quality sounds like you've just wandered into a neon-drenched, after-hours serenade from a loner half cotton candy, half surreal, half lyrical drug.
"Worth It," taken from their upcoming album Creatures in the Dirt, is an alternative R&B love song that throws away any sugar-coated romanticized version of love and replaces it with something more accurate. No one is perfect, but when someone is imperfect, they are worth it. This track plunges straight into that frenzied, funny, and oddly gorgeous reality.
The Hogstad Brothers lean hard into their off-kilter aesthetic, dispensing a playful and kitschy fever dream that alternates funny with genuinely trippy. It's an ideal pairing for a song that doesn't take its lore too seriously but still lands with gravity."Worth It" is a love song that doesn't require rose-colored glasses. It just needs the right sort of wild.
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