50 Cent is delivering more than just buckets of beats and bombs to northwest Louisiana, he is also delivering jobs. The rap legend-turned-mogul has officially brought his G-Unity Business Lab to the Shreveport area, with hopes of teaching high schoolers how to turn hustle into generational wealth.
50 Cent, never one to beat about the bush, declaring his excitement on Instagram. “This my entrepreneurship program in SHREVEPORT,” he wrote next to pictures of students in the classroom. “I don’t care if you like this. I’m excited about it. We saw you only enjoy it when I post b#######!” Classic 50 straight talk, not just punchlines for the sake of it.
the G-Unity Business Lab was not just an after-school program and a yearlong deep dive into the world of entrepreneurship designed for students in underserved communities. And teens learn to build actual businesses, refine leadership abilities and plan for long-term financial freedom. The curriculum draws from 50 Cent’s best-selling book Hustle Harder, Hustle Smarter. It includes local mentorship, hands-on labs and a focus on what the program calls “conscious capitalism” doing well by doing good.
Now, the Shreveport incarnation of the Lab is being deployed as part of a larger blueprint. That’s only Phase One of a master plan 50 3 announced in September 2024. The plan features affordable housing, citywide economic development, the port, and the business course. It’s all centered around a flashy headquarters: G-Unit Studios, a mammoth creative hub in a 985,000-square-foot compound 50 secured on a 30-year lease.
G-Unit Studios will do more than just produce movies and shows. It will also provide programs for young people, job training, and a pipeline into careers in film, TV, and the arts. In other words, it’s about what you watch and who gets to make it.
Here in Houston, the Lab has already flexed its muscle. Working in six high schools, the program offers a 28-week after-school session where students pitch their business ideas, receive mentorship and compete for seed funding. At the 2025 “Hustle Tank” competition as in Shark Tank, only grittier and with more heart, the team from Worthing High School won $100,000 to kickstart its new venture.
Now, young people in Shreveport are getting their shot. The program will build off the blueprint that has already proved to work in successful communities, where we work side-by-side with local educators, parents, and service providers to help students, graduating from dreaming to doing.
It’s something closer to a business lab but a mindset shift. And in true 50 Cent fashion, it is as brash as it is brilliant. Whether selling mixtapes or launching a movement, 50’s hustle has always been about something. Now, 50 Cent passing the blueprint to the next generation.
0 Comments